Classify a market-entry move using the Ansoff product-market matrix and identify the dominant risk.
The move: name the type of growth before arguing about the forecast. Existing product, new market This is classic market development. The product is mostly proven, but the team must prove reach, trust, pricing, channels, and local buying behavior. New product, existing market This is product development. The market is familiar, but the team must prove the new solution solves a real job better than current alternatives. New product, new market This is diversification. It carries two kinds of uncertainty at once: who will buy and whether the solution is right. Treat it as a staged learning program, not a…
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