Commit to an assumption register before scale spend

Create a five-row assumption register for a market-entry scale decision before approving the next material spend. A launch, pilot-to-scale, country hiring, partner expansion, inventory, or paid-media decision where the forecast depends on untested assumptions. For each assumption, write: assumption, why it matters, current evidence, owner, validation action, checkpoint date, and decision rule. Keep the first version to five rows so the team uses it. In 3 days, check whether the register exists, whether each row has an owner, and whether at least one validation action has started. A country team wants to hire two local account executives before proving sales-cycle…

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