Select the right framework for common market-entry due-diligence questions.
Size question or profit question? Compare A market can be large and still unattractive if forces compress profit. External scan or distance discount? PESTLE scans the market; CAGE compares the market to your operating base. The market is huge, so we should not slow down with more analysis. The team has TAM but no SAM, SOM, or structural profit view. Your line The size gets us interested. SAM/SOM and Five Forces tell us whether we can reach the demand and keep enough value. Treating TAM as launch evidence hides reach, competition, and margin pressure. It preserves ambition while adding the…
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