MARKET-ENTRY-STRATEGY5 MIN READ
Clarify launch roles before functions collide
Use RACI language to clarify decision rights and reduce launch execution friction.
Jon J UAE launch lead D Deliverable A Accountable C Consult The standup 20 sec Decision-rights mess A partner discount, a localization feature, and a compliance review are all blocked because functions are arguing from their own lanes. Ambiguous roles turn a market-entry plan into a sequence of escalations. 14 days partner offer deadline 4 functions claiming approval
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