Turn Campaign Intake into a SIPOC, Not a Slack Thread
Use SIPOC to convert a vague campaign request into a build-ready intake brief.
The move: make the boundary visible before the build begins. Marketing operations often receives work as a request for execution: build the email, create the list, route the leads, add the tracking. SIPOC slows the first minute down so the next forty-eight hours move faster. You are not asking for bureaucracy. You are asking: who supplies the pieces, what inputs must exist, what process will run, what outputs will be delivered, and who will use those outputs? Suppliers Suppliers are the teams, tools, or vendors that provide what the campaign needs. Partner marketing may own speakers. Product marketing may own…
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