RACI Cards for Campaign Launch Roles
Recall RACI role distinctions and apply them to campaign launch responsibilities.
acronym battlecard Role set RACI What does RACI separate? One accountable How many accountable owners should a launch QA signoff have? One. Multiple contributors can be responsible or consulted, but final accountability should not be diffused. QA role split Ops checks the workflow; demand gen approves the launch. Which role is which? Accountability should sit with the person who can accept the business tradeoff. Objection "Can we just have everyone approve?" The campaign has legal, sales, PMM, ops, and analytics reviewers. Your line Everyone can review, but one accountable owner needs to make the final go/no-go after required checks are…
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