Walk a Campaign Request from Vague to Build-Ready
Use a SIPOC-based decision walk to decide whether a campaign request is ready for build.
trail The vague request Leah is asked to build a Friday nurture for 12,000 event leads. The requester has urgency, not yet a complete operating brief. The decision is not "help or refuse." The decision is what scope is build-ready. SIPOC intake path Output -> Inputs -> Customers Start with the promised deliverable, test the inputs needed to build it, then check who depends on the output. React Start building from the Slack request. The request becomes ready, scoped, or blocked for a named reason. A campaign request is ready when its output, required inputs, and downstream customers are explicit…
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