Score a Martech Backlog with RICE
Calculate and explain RICE scores for marketing operations backlog items.
Ops can ship one ticket before quarter-end, but the backlog has three politically visible requests. RICE = Reach x Impact x Confidence / Effort. Use it to expose tradeoffs and assumptions. The common trap is scoring reach generously and effort optimistically for the request you already prefer. Before Backlog order follows stakeholder pressure and recency. After Backlog order follows visible reach, impact, confidence, effort, and rationale. Step 1 Lead alert fix: 850 demo leads/month reach, impact 2, confidence 0.8, effort 1 day. The reach is large because every high-intent demo request depends on the alert. Step 2 Score: 850 x…
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