Growth Frameworks QuickRef
Recall which growth framework to use for direction, campaign stage, and funnel diagnosis.
RACE What does RACE help plan? Think campaign sequence. Campaign stage Ansoff or AARRR? Direction first, metrics second. Which Ansoff move changes the market but not the product? Market development. The marketing job becomes translating proof, message, and channel access for a new buyer group. We should run webinars because acquisition is down. The dashboard shows plenty of signups, but few users reach first value. Your line Webinars may help Reach or Act, but AARRR says the leak is Activation. Let's fix first-value completion before buying more top-of-funnel attention. Do not accept a channel tactic until the bottleneck is named.…
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