Map the Moment of Friction
Use a customer journey map to identify the point where a campaign creates intent but loses progress.
The reframe: the campaign is the whole path, not the first touch. Journey maps reveal handoffs A customer journey map tracks the buyer's progress across stages and touchpoints. The useful parts are practical: what the buyer is trying to do, what they see, what they feel, what question they need answered, and where the experience creates friction. For marketers, the map is a strategy tool because it connects messaging, channel, offer, website, nurture, and sales enablement. The mechanism Most funnel problems are diagnosed too narrowly. A landing page gets blamed for a low demo rate, but the real issue may…
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