Positioning Reference Deck
Recall the core checks for a focused positioning decision.
What is the first positioning check? Name the primary target buyer and the situation that makes them urgent. If the target is vague, every later decision becomes preference-based. Broad promise or target-specific promise? Use the broad promise only if the market truly behaves the same across segments. If we name one buyer, won't everyone else think the product is not for them? A stakeholder wants the homepage hero to include every possible audience. Your line The primary target focuses the hero. Secondary buyers can still see themselves in proof, navigation, and use cases lower on the page. Do not say…
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