Premium Price Battlecards
Recall how to respond to premium-price objections using marketing-mix logic.
You are 30 percent more expensive than the tool we already use. Buyer is comparing list price, not rollout cost. Your line That is fair if the job is basic tracking. If the real cost is delayed rollout and rework, compare the tools on time-to-adoption, manager visibility, and support load avoided. Do not say we are better quality without naming the buyer's economic comparison. It reframes price around the job, outcome, and avoided cost. Discount reflex or value reframing? Discount only after diagnosing whether price is truly the constraint. Which 4P usually supports premium price most directly? Product proof: the…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in