Sequence the Campaign With RACE
Use RACE to assign campaign assets to reach, act, convert, and engage jobs.
Asset overload The campaign has a report, calculator, demo page, and customer email. The brief says every asset should drive demos. When every asset tries to convert, the buyer gets pressure where they need progress. RACE sequence Reach -> Act -> Convert -> Engage RACE gives each asset a stage job so the campaign can move people forward instead of repeating the same ask. Demo everywhere One CTA pasted across every stage. A campaign path with clear handoffs. Match the asset's ask to the buyer's stage. 01 Reach 02 Act 03 Convert First touch The ungated report explains a new…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in