MARKETING-STRATEGY5 MIN READ
Sort Growth Metrics by Funnel Job
Classify common growth metrics using the AARRR funnel stages.
Sort each metric into the AARRR stage it primarily diagnoses. Think about the buyer or user behavior each metric measures. Acquisition Activation Retention Revenue Referral Qualified visitors from partner newsletter New trials completing the first useful workflow Users returning for three consecutive weeks Average revenue per active account Invites sent by existing customers to peers Paid search clicks from target job titles Accounts expanding from starter to team plan Customers submitting public review links Trial users importing their first project
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