Sort marketing evidence into SWOT buckets and distinguish internal from external factors.
Sort each marketing fact into the correct SWOT bucket. Ask: is it internal or external, helpful or harmful? Place every card before checking. Strength Weakness Opportunity Threat Customers consistently praise our implementation team in reviews Brand awareness is low in the enterprise segment New compliance rules are forcing buyers to review current tools A funded competitor just launched a free starter plan The website has no proof from the chosen vertical A partner newsletter reaches 40,000 target operators Our win-loss notes show faster onboarding than two named rivals Procurement teams are extending review cycles across the category
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