Use Jobs to Be Done to define marketplace segments by buyer and supplier progress, not surface demographics.
The move: define the marketplace segment by the progress being hired. Jobs to Be Done asks what progress a customer is trying to make in a specific circumstance. In marketplace management, that lens prevents a common error: treating every buyer in a category as if they value the same supply, timing, trust, and price trade-off. The job exposes the operational promise. A strong job statement has context, desired progress, and outcome. For buyers, it might be: "When my sink leaks before guests arrive, help me book a verified plumber today so I can avoid damage and embarrassment." For suppliers, it…
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