Walk a city launch decision
Evaluate a marketplace expansion market by checking customer segments, key partners, channels, and unit economics.
Expansion pressure Austin has competitor buzz. Phoenix has cheaper supplier activation. You need the launch market that can create liquidity fastest. Expansion fails when a city looks attractive in one block and breaks in another. Business Model Canvas Segment -> Partner -> Channel -> Economics A marketplace launch works when the business model blocks reinforce one another in a tight geography or category wedge. Vanity Launch where the competitor is loudest The chosen market has a path to dense liquidity, not just a large addressable population. Pick the market where the blocks fit, then prove it narrowly. 01 Segment 02…
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