Recall the core metrics that diagnose marketplace liquidity.
Coverage What does supply coverage prove? Enough relevant suppliers are available for the buyer's category, location, time, and quality requirement. Coverage is not total supplier count. It is fit-for-this-demand availability. Metric trap GMV up, trust down: how do you read it? A marketplace North Star needs guardrails because volume can rise while the system gets weaker. Objection Our buyer registrations are up, so liquidity is improving. A stakeholder equates top-of-funnel activity with marketplace health. Your line Registrations show intent. Liquidity shows whether that intent meets qualified supply and converts into completed transactions. Do not argue that registrations are useless. Reframe…
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