RICE-score a city operations sprint

Chicago local services has 5,200 weekly searches, enough buyer intent, and only a 9% search-to-booking rate. The team must choose one sprint fix. RICE = Reach x Impact x Confidence / Effort, scored against the current bottleneck. The common trap is scoring reach as total marketplace users. That favors broad marketing ideas even when the constraint is supplier quality in one city. Step 1 Define the target metric: completed bookings from Chicago searches, not registrations or page views. The metric anchors every score to marketplace clearing. Step 2 Estimate reach: 1,100 searches hit suppliers with incomplete profiles in the next…

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