Sell the job families hire you for
Identify the functional, emotional, and social job behind a trial family's enrollment decision.
The move: find the job before you pitch the program. A trial family rarely walks in because they want a perfect explanation of your lineage. They walk in because something changed: a child got bullied, a doctor suggested activity, a teen needs structure, an adult wants fitness without a gym scene, or a parent wants a positive male or female role model. Functional job What practical progress do they want? Examples: learn self-defense, improve coordination, create a weekly routine, prepare for competition, or rebuild fitness. Emotional job How do they want to feel? Examples: confident, less worried, proud, welcomed, safe,…
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