Sequence a visible school change so families understand urgency, see early wins, and adopt the new standard.
Visible change A new uniform standard touches money, identity, and parent trust. The first message will decide whether families hear progress or pressure. Kotter change sequence Urgency -> coalition -> vision -> wins Change lands when people see why it matters, who supports it, what improves, and proof that it works. Mandate Buy the new uniform by August The change feels like a school standard, not a surprise invoice. People accept visible change faster when they understand purpose before price. 01 Urgency 02 Coalition 03 Wins Decision 1 You need the first message.
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