Start the kickoff with a project poster, not updates
Prepare a kickoff meeting around problem clarity, success criteria, and open questions instead of a loose round-robin.
The meeting is not the project. It is the place where the project gets defined. A project poster works because it makes the group align on the work itself before people start advocating for functions, timelines, or solutions. Atlassian's play is built around getting clear on the problem you're solving, the possible approaches, what you already know, and what you still need to find out before moving forward. Why this changes the room Most bad kickoffs create the illusion of progress. Everyone speaks, slides advance, and the calendar invite ends on time. But because the team never settled the core…
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