Use the sponsor-safe pushback line
Challenge a chart's distortion while protecting the business relationship.
Leah needs to challenge a dual-axis chart in a sponsor review without turning the room defensive. Sponsor presents the launch story. This slide finally shows the launch working. fromTop The analyst chooses the pushback line. fromBottom The lift is worth showing. My concern is that the two scales make spend and signups look more linked than the evidence proves. Can we split or index them? This is the strongest line. It validates the real signal, names the reader effect, and proposes a repair without attacking intent. This is a classic misleading chart, so we should remove it before anyone notices.…
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