Define a mobile app concept around one user job and the moment that triggers it.
The move: define the job before you design the interface. A mobile app is not just a bundle of features. It is a tool a person reaches for in a specific moment. Jobs to Be Done helps you name that moment. The job has three parts: the situation that creates demand, the progress the user wants, and the signal that tells them the job is complete. This is especially important on phones. Mobile users are interrupted, moving, multitasking, and often using one hand. If the app's job is vague, every stakeholder can justify another tab, another onboarding step, or another…
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