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MOBILE-DETAILING-BUSINESS5 MIN READ

Sort features by customer satisfaction impact

Use Kano categories to decide which package features prevent dissatisfaction, increase satisfaction, delight, or distract.

Sort each detailing package feature into the Kano category it most likely fits. Must-be Performance Attractive Indifferent Reverse No visible crumbs left in cup holders after an interior reset Protection lasts six months instead of six weeks Client receives a clean before-and-after photo gallery Technician uses a brand of air freshener the client never asked about Strong fragrance added by default in a family vehicle Technician arrives inside the promised arrival window Pet hair removal improves from 80 percent to 95 percent Small emergency wipe packet left in the glove box with permission

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