Place and phrase native advertising disclosures so a reasonable reader understands the commercial nature of the content.
The move: design disclosure where the impression is formed. The FTC standard is practical: look at the whole experience a reasonable reader sees. Native advertising can be acceptable, but the commercial nature cannot be hidden by publisher styling, ambiguous labels, or late placement. Net impression Do not inspect the label alone. Inspect the headline, image, page template, author line, surrounding editorial cards, and mobile crop. The combined signal is what the reader reads. Before the click If the ad is promoted from a feed, recommendation widget, newsletter, or social card, the disclosure belongs before the click. The reader should not…
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