Native disclosure quick reference
Recall practical disclosure checks and responses for native advertising reviews.
Core test What is the native disclosure question? Would a reasonable reader understand the content is advertising before relying on it? Inspect the whole impression: feed card, headline, image, byline, label, article header, and mobile crop. Label clarity Which label is clearer in a publisher feed? Plain labels reduce ambiguity at the moment the reader chooses to click. Objection A clear sponsored label will hurt clicks. Publisher or sponsor wants a subtle label. Your line We should measure qualified attention, not confused clicks. Clear labeling lets readers opt in knowingly, then we can report engaged time and scroll depth. Do…
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