Sort the failure before you fix the campaign
Categorize native campaign symptoms by the RACE stage they most likely indicate.
Place each symptom into the RACE stage it most directly signals. Use the stage where the reader journey is breaking. Reach problem Act problem Convert problem Engage problem Only 18% of impressions were in the target publisher section CTR is acceptable but 50% scroll depth is very low Readers finish the article but ignore the checklist CTA Checklist downloaders do not open the follow-up email The sponsor bought broad run-of-site inventory by accident The feed card gets clicks but the intro repeats generic category history The CTA asks for a demo after an introductory awareness article Retargeting repeats the same…
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