Measure reader progress, not just clicks
Map native advertising metrics to the reader journey using Reach, Act, Convert, and Engage.
The move: diagnose the journey stage before changing the creative. RACE gives native advertising a practical measurement ladder. Reach asks whether the right readers saw the placement. Act asks whether they interacted with the card or article. Convert asks whether they took the intended next step. Engage asks whether the relationship continued after the visit. Reach Use audience fit, viewable impressions, publisher section, and distribution source. Reach is not raw volume; it is relevant exposure. Act Use card CTR, scroll depth, engaged time, video completion, or module interaction. Act shows whether the content earned attention. Convert and Engage Use checklist…
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