Build the native measurement plan before launch
Create a native campaign measurement plan that maps metrics to RACE stages and includes one testable hypothesis.
A native campaign is ready to launch with only impressions and CTR in the reporting plan. RACE measurement plan plus one A/B hypothesis The common shortcut is to accept the publisher's default report and call it measurement. Reach metric Track viewable impressions in the target publisher section and the share reaching finance-manager segments. Reach should measure relevant exposure, not just volume. Act metric Track card CTR, 50% scroll depth, and engaged time beyond 60 seconds. Act shows whether the card and content earned attention after the click. Convert metric Track checklist downloads and qualified demo requests from the checklist thank-you…
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