Talk Down a Vanity North Star

Rina R VP Growth 1 Affirm 2 Risk 3 Offer Stakeholder moment Rina wants "new signups" as the North Star after a big paid campaign. The campaign can buy signups faster than the product can create value. Affirm intent → name risk → offer better test Protect the valid business goal while moving the metric toward customer value. People can accept a sharper metric when their underlying concern is respected. Rina: "Signups are the clearest growth number. Everyone understands it." How do you open? Rina: "What is the actual problem with signups?"

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in