Databases Are for Repeating Things

The move: spot the repeated object The database question is simple: "Am I managing many instances of the same kind of thing?" If yes, a database gives you leverage. Each row becomes one object, and properties become the stable questions you ask about that object. Then views can answer different work questions without duplicating content. The mechanism is source-of-truth design. A customer interview can appear in a table for researchers, a board grouped by segment for product managers, and a gallery of quote cards for marketing. It is still one record. That is cleaner than copying the same note into…

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