Use ADKAR to diagnose where an open enrollment campaign is failing and choose the next intervention.
The enrollment window is not the change. The employee's completed, confident election is the change. ADKAR keeps the campaign honest because each letter names a different kind of progress. Awareness answers, "Do I know this is happening and why?" Desire answers, "Do I care enough to act?" Knowledge answers, "Do I know what choice to make and how?" Ability answers, "Can I complete the portal steps without friction?" Reinforcement answers, "Will I remember what I picked and trust the process after the window closes?" Why reminders alone miss the point Countdown reminders are useful only when the missing barrier is…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in