Walk a premium increase through employee readiness
Choose enrollment interventions based on the employee readiness barrier created by a premium increase.
The reaction Employees are sharing the new premium table before they understand the employer contribution and plan alternatives. The next message has to restore readiness, not just defend the rate sheet. The framework ADKAR readiness path Cost changes move through awareness, desire, knowledge, ability, and reinforcement. Match the barrier Do not answer an emotional readiness barrier with a spreadsheet first. Employees move from reaction to informed action Readiness is sequential enough that the wrong next message can feel like avoidance. First reaction Step 1 The loudest question is, "Why did the company do this?" What should HR address first? Decision…
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