OPEN-ENROLLMENT-MANAGEMENT5 MIN READ
Defend enrollment communication spend with SMART outcomes
Use SMART goals to justify an enrollment communication plan with measurable outcomes.
Irene I Finance Director O Outcome M Measure R Risk Budget challenge 20 sec Context Finance is challenging communication spend because the old PDF-and-email approach looks cheaper. The answer must connect spend to measurable enrollment risk reduction. $9.4K requested support spend 30% target ticket reduction
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