Create a SMART enrollment goal and PDCA check loop that supports mid-window adjustment.
The campaign goal is written as "drive high engagement and reduce confusion," but the team needs a mid-window steering metric. SMART goal plus PDCA: define the measurable target, run the intervention, check early, then adjust. The common trap is measuring everything after close. That produces learning, but not management during the live window. Plan Set a SMART target: By day 7, 85 percent of employees in the retiring plan will open the comparison guide and 65 percent will start an election. The target names segment, behavior, metric, and date. Do Send segmented email, manager script, and portal deep link to…
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