PACKAGING-INDUSTRY5 MIN READ
Listen before you fight the premium finish
Use active listening to uncover the job behind a requested packaging finish and propose circular alternatives.
Marta MA Brand manager R Reflect C Clarify F Frame options Design conflict 20 sec Premium vs recovery Marta says the full-body metallic sleeve is non-negotiable because the pack must feel premium on shelf. If you attack the solution, you may never learn the requirement. 2m shelf recognition need 1 sorting issue
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