Handle sustainability claim pressure
Respond to common sustainability claim objections with specific evidence and claim-scope language.
Vague claim Can we say 'planet-friendly' to keep it simple? Marketing wants a short front-panel sustainability phrase. Your line Let's keep it simple and provable: name the specific improvement, baseline, and component. For example, '30% recycled PET bottle' is stronger than 'planet-friendly'. Do not argue that sustainability copy is bad. Argue for copy that a claim file can support. It protects momentum while moving from vibe to evidence. Broad vs scoped Which claim survives scrutiny? Make the claim narrower until the evidence can carry it. Competitor pressure Competitors make bigger claims. We will look behind. Sales is worried a qualified…
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