Do not call the lighter pack greener too soon
Choose the right evidence path before approving a packaging material sustainability claim.
25% less pack weight 3 mo possible shelf-life loss 1,000 saleable units basis What is the strongest decision before making the claim? Compare both systems using a functional unit such as 1,000 saleable units delivered, including shelf life and damage risk Approve the claim because fiber sounds more natural and weighs less than PET Reject the fiber tray because any shelf-life uncertainty makes the project impossible Ask marketing to soften the claim to 'eco-inspired' so the team can launch without analysis LCA discipline compares systems by function and boundary, not isolated material weight. Whole-system evidence before claim. One-metric thinking. Premature…
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