When everyone approves artwork, no one owns it
Choose an artwork approval ownership model that separates accountable signoff from consulted input.
5 approving functions 1 accountable release owner 0 assumptions allowed Which RACI setup is strongest for final artwork release? One accountable release owner, with Regulatory, QA, Brand, Packaging, and Supplier consulted for their specific checks Every function is accountable so the responsibility is shared equally Procurement is accountable because they manage the printer purchase order The supplier is accountable because they produce the final printed pack RACI works when accountability is singular and expert input is routed through consulted roles. Clear owner plus expert checks. Shared accountability becomes no accountability. Commercial control is not release authority. Supplier execution is not…
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