Gate the recycling claim before artwork
Evaluate a packaging recyclability claim through system evidence before approving artwork copy.
Claim gate The design team wants a front-panel recyclability claim. The material story is promising, but the system evidence is incomplete. The risk is not only legal. An overbroad claim can damage trust and push the wrong design into market. System claim Claim = component + design + market + instruction A packaging recovery claim must say what is recoverable, under what conditions, and for which user action. Resin equals claim The tray is PET, so the whole pack is recyclable. The claim becomes specific enough to be true. End-of-life claims need system evidence, not material optimism. 01 Scope 02…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in