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PACKAGING-INDUSTRY4 MIN READ

Sort packaging needs with Kano

Sort packaging features into Kano need types to prioritize design trade-offs.

Sort each packaging feature by its likely Kano role for a mainstream snack pouch. Must-be need Performance need Delighter Bag does not tear down the side after opening Allergen statement is legible and correctly placed Reseal zipper keeps product crisp for five days Front panel is recognizable from two meters on shelf Hidden message appears inside the opening flap Embossed texture makes the pouch feel more premium Barcode scans on first pass at checkout Easy-tear notch opens with lower force

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