Make the ship decision with a risk frame
Choose a launch response that treats distribution uncertainty as an explicit risk decision.
36h until dispatch 1 test still pending 2 channels retail and e-commerce What is the strongest launch decision? Release the palletized retail channel, hold e-commerce until drop results clear, and record who accepts any residual risk Ship everything because the compression test passed and the launch date is fixed Delay the entire launch until every possible distribution test is complete Ask the supplier to email that the tray should be fine and attach it to the launch deck It treats risk explicitly: separate channels, match evidence to exposure, and assign decision authority. Risk treatment matched to actual exposure. Commercial pressure…
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