Translate complaints into packaging specs
Convert customer and retailer packaging complaints into measurable needs and technical packaging requirements.
The move: turn customer language into testable packaging language. Capture the Situation Record who experienced the issue, what they were doing, where it happened, and what condition the pack was in. A retailer shelf issue, a consumer opening issue, and a warehouse stacking issue can share the same adjective but need different fixes. Restate the Need Write the need as a benefit, not a solution. 'Shopper can see the flavor variant within 2 seconds' is more useful than 'make the label bigger.' 'The pack survives parcel handling without leakage' is more useful than 'use a stronger pouch.' Deploy to Specs…
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