Build a minimum profitable package
Calculate a minimum profitable photography package and add value-based packaging elements.
A family photographer charges $350 for a session that feels profitable because the shoot itself is only 90 minutes. Cost floor first, value layer second Pricing from visible shoot time ignores prep, communication, culling, editing, delivery, software, taxes, and the client guidance that makes the session successful. List hidden time Prep 0.75h + travel 0.75h + shoot 1.5h + cull 1h + edit 2.5h + gallery/admin 1h + client messages 1h = 8.5 hours. The package consumes a full workday even though the calendar shows a short session. Add direct costs Gallery fee $8 + mileage $16 + payment fees…
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