Curate a portfolio section that maps images to a specific buyer profile, pain, and desired gain.
The move: curate for buyer fit, not personal range. The Value Proposition Canvas is useful for photography because it forces two separate questions. First: what is the client trying to get done, what hurts, and what would count as a win? Second: how does your offer relieve those pains and create those gains? A portfolio bridges the two. It should show proof that your process and images fit a specific client profile. Photographers often curate from inside the craft: best light, favorite composition, hardest setup, most emotional frame. Buyers curate from risk: Will this work for my launch? Will my…
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