Price from client value, not your hours
Explain why a photography price should anchor on client value and risk reduction, not only shoot time and edit hours.
The move: stop using your hours as the main proof of price. Value-based pricing does not mean guessing what you can get away with. It means understanding what the buyer is trying to accomplish, what alternatives they have, what failure would cost, and how your offer increases the likelihood of success. The same shooting time can create very different value depending on usage, urgency, visibility, and risk. Your costs still matter. You need a minimum viable price that covers production, editing, admin, taxes, insurance, gear depreciation, revisions, travel, and profit. But once that floor is known, the quote should be…
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