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PLANOGRAM-COMPLIANCE5 MIN READ

Say the planogram without blaming

Use a neutral planogram correction line that names the standard and invites action.

Luis needs to correct extra facings without turning the store associate into an opponent. Which line belongs in the empty bubble? The shelf is tidy, but one brand has borrowed facings from the planogram block. I filled the gap so the shelf would not look empty. fromTop Luis has one chance to keep the associate engaged. fromBottom The shelf looks clean. The planogram gives this item two facings so the category block stays easy to shop; can we move the extras back together? Right. It acknowledges the good intent, names the planogram rule, explains the shopper reason, and asks for…

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