Walk the first 30 days without losing momentum
Sequence the first 30 integration days around urgency, coalition, and visible wins.
Day 6 pressure The CEO wants a Day 30 progress story, but the combined organization is still guessing which integration work matters first. Early momentum has to be credible: urgency, coalition, and one visible win. Kotter sequence Urgency -> coalition -> short-term win Use the early change sequence to focus the first month. People need a reason, trusted carriers, and proof. Reflex Start every workstream and report activity. The first month creates belief and focus, not just noise. Momentum is earned when people see why the work matters, who is carrying it, and what improved. 01 Urgency 02 Coalition 03…
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