PODCAST-PRODUCTION4 MIN READ
Sort podcast metrics by the job they measure
Categorize podcast performance metrics by the AIDA stage they best represent.
Place each podcast metric into the AIDA stage it most directly represents. Attention Interest Desire Action LinkedIn clip impressions from the launch post First five-minute retention on the full episode Listener replies saying they trust the host's recommendation Newsletter readers clicking the episode link Podcast app search appearances for the episode title Average completion rate after the cold open Qualified demo requests attributed to the sponsor call to action Audience survey comments naming the show as their go-to briefing
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